What Is a Communication Plan?
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A communication plan is a strategy that defines, in advance, the process of transferring information to the appropriate people in an effective, timely and accurate manner. Such plans also outline a strategy for listening to those who have vital information to relay.
A communication plan can be designed for a short or long-term project, an ongoing business process, an organizational change effort, a strategic direction change or any other business initiative. It is generally a working plan that constantly evolves as events occur, staying ahead of communication needs. Such a plan plays a critical role in any change effort.
