Effective Communication

Effective Communication

Effective Communication

Communication does not end with the click of the send key. Many times we think we are clear, yet we are disappointed with results and lose precious time making corrections. Effective communication goes beyond relaying information.

If all we have done is thrown the information out with the belief that it is the recipient’s responsibility to figure it out, we have not done our job. “They’ll call if they don’t understand,” we tell ourselves.  Did they actually receive the message? Did they read it? Did they understand what you intended to communicate? Could they have misinterpreted it? Effective communication means taking responsibility to ensure that your message was clearly heard and understood; it means following up and listening.

S4 is a leading relationship management firm that helps business-to-business clients implement strategic account management strategies to their operation.