Nine Basic Components of Effective Communication Plans

Nine Basic Components of Effective Communication Plans

Effective Communication Plans

The following are nine basic components of Effective Communication Plans:

  1. Event
  2. Message
  3. Communicator
  4. Audience
  5. Timing
  6. Tools & Format
  7. Follow-Through
  8. Maintenance
  9. Accountability

Event: What expected or unexpected events warrant the need to communicate?

Message: What information needs to be communicated?

Communicator: Who is responsible for preparing, delivering, verifying receipt of, and ensuring the comprehension of the information?

Audience: Who needs the information?

Timing: When should the communication occur?

Tools & Format: How will the information be communicated?

Follow-Through: How will receipt and comprehension of information be verified?

Maintenance: How will the communication plan and tools be updated?

Accountability: Who is ultimately responsible for implementing the communication plan?

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S4 is a leading relationship management firm that helps business-to-business clients implement strategic account management strategies to their operation.