For over 30 years, the executive team at S4 has been helping companies unleash their most powerful asset – business relationships – to create long-term, sustainable growth in a myriad of industries. Meet our executive team.
Founder & CEO
Sallie Sherman

Sallie Sherman is the CEO of S4 Consulting. She is an expert in helping organizational leaders transform the way they approach critical B2B relationships and implement the complex changes needed to manage those relationships as strategic assets.
Sallie is the author of Five Keys to Powerful Business Relationships and The Seven Keys to Managing Strategic Accounts and a Visiting Scholar at The Howe School of the Stevens Institute of Technology. She was selected as one of “12 Women You Should Know” for 2005 by the Women’s Economic and Leadership Development Organization.
Sallie has over 30 years of experience assessing clients’ strategic relationships, developing and guiding the implementation of new relationship management strategies and programs, consulting with executives in strategic and tactical management issues, advising them on relationship recovery issues, improving the quality of their strategic account programs, and designing and delivering executive development programs to improve strategic relationship management capabilities.
Sallie earned her B.A. from Centre College, a master’s degree from Xavier University, and a Ph.D. from The Ohio State University.
READ SALLIE’S LATEST MESSAGE (Click to read >>)
- ssherman@s4consulting.com
- 614-220-5700

