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Measuring Customer Value — Business Relationships as Assets
Regularly measuring the value your customers provide can remind you to strategize for your most valuable assets – your…
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The Importance of Listening in Business
“The most basic of all human needs is the need to understand and be understood. The best way to...
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Are Big Accounts Good For Your Customer Base?
Everyone we know agrees that the famous 80/20 Rule or some variation of it applies to the customer base...
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Third Party Interviewers
When you want to measure the health of an account relationship, you might consider using third party trained interviewers....